Why it matters
A website that’s slow, difficult to measure, or impossible to improve isn’t working hard enough for your business. Analytics tells you what’s happening: who visits, where they come from, and whether they convert. Performance optimisation makes sure the experience is fast, smooth, and frustration-free from the moment they land.
I combine proper tracking setup, custom visual dashboards, and technical performance work so you get the full picture and the results to match. Whether you’re starting from scratch or improving an existing site, you’ll know exactly what your data is saying and have a faster, better-optimised website to back it up.
Package options
Every business has different needs and budgets. These packages are popular starting points for analytics and performance, but every service can be tailored to create exactly what you’re looking for.



What I deliver
Visual dashboards built in Looker Studio showing your most important metrics in one place. Designed for clarity, and built around your specific goals rather than generic defaults.
Understand exactly who visits your site, how they found you, what device they used, and how long they stayed. Break down traffic by source, demographic, and activity so you know what’s driving growth.
Track the actions that matter most to your business: form submissions, phone clicks, bookings, purchases, or any other goal. Know your conversion rate and see clearly what’s influencing it.
Full audit and optimisation of your site’s load speed and Core Web Vitals scores. Faster pages rank better, convert better, and keep visitors engaged. I’ll identify every bottleneck and attempt to fix it properly.
Full setup and configuration across the entire Google ecosystem including Analytics 4, Tag Manager, Search Console, Google Ads, Google Trends, and Business Profile Manager.
Heatmaps show exactly where visitors click, scroll, and lose interest. Session recordings let you watch real user journeys so you can spot friction, fix problem areas, and make improvements based on actual behaviour rather than assumptions. All data feeds back into your dashboard reporting.
2025-7-13
2026-1-23
2025-8-15
2025-03-16
2015-8-24
Slow sites lose visitors. Missing data means missing opportunities. I’ll ensure you always know what’s happening and where you need to improve.
Book A Free Performance ConsultationWhat to expect
Almost certainly, yes. Having Google Analytics installed and having it configured correctly are two very different things. Most default installations are missing conversion tracking, have unfiltered data, and lack the custom reporting that makes analytics genuinely useful. I’ll audit what you currently have, fix any issues, and build on it so your data is accurate and your reports actually tell you something worthwhile.
It involves a full technical audit of everything that affects how quickly your site loads, which could be image sizes and formats, caching configuration, render-blocking scripts, server response times, and database queries. I try to identify every issue, prioritise by impact, and work through the fixes systematically.
It can be significant. Google uses Core Web Vitals as a ranking factor, so a faster site directly improves your SEO. Studies consistently show that even a one-second improvement in load time increases conversions, and visitors are always less likely to leave before your page finishes loading. For mobile users in particular, speed is often the difference between a bounce and an enquiry.
Either option works. Some clients prefer hands-off monthly reports delivered directly to their inbox. Others want a one-time setup with training so they can monitor performance independently. I’ll work with whichever approach suits your business and your team.
I can certainly try! I’ll audit your site, analytics, historical data, and performance to identify the most likely cause. Whether it’s a technical issue, a Google algorithm update, a speed regression, or something else entirely, I’ll give you my clear opinion and what I recommend as a solution.



Start the process
Tell me about your project! I’ll respond within 24 hours and explain your options with a free, transparent quote.
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